Telematics is helping to shape driver behavior with real-time feedback. Nearly everything is more fun if it is organized as a game or competition. Driving is no exception. Gamification of driving safety adds a new dimension and competition (personal and peer) that benefits the company.
To successfully influence driver behavior, it is important to use a combination of monitoring, feedback, and morale-building gamification. In the past, Telematics was primarily used for tracking routes and improving productivity. Telematics is now focused on reducing risk.
Watch Adam Berger of Doering Fleet Management discusses how the use of Telematics is positively driving a safety culture for company fleets.